Freshmarketer

 

Freshmarketer is the full-fledged marketing automation solution in the larger Freshworks ecosystem. Freshmarketer is built to be a standalone yet still robust marketing automation tool, but it integrates seamlessly across the Freshworks ecosystem, with Freshdesk, Freshworks CRM, and Freshservice.

Freshmarketer offers everything you expect from a marketing automation tool. It provides a deep feature set that ranges from email marketing and dynamic forms and landing pages to lead scoring and customer journey mapping.

 

Who is Freshmarketer for?

Freshmarketers is a fit for marketers looking to execute on critical marketing needs, such as lead nurturing and scoring, auto responding, dynamic form capture, and triggered lead journey building.

It supports integration with content management systems (CMS), but it doesn’t offer its own blog-building capabilities. So, users will need to manage their content through a traditional CMS, such as WordPress.

Given its place in the greater Freshworks ecosystem, Freshmarketer is an obvious choice to expand marketing capabilities for anyone already using other Freshwork products.

 

Freshmarketer’s features

Freshmarketer’s features support marketing teams across the customer lifecycle. It provides cross-functional tools to bridge the gap from marketing to sales, ensuring the teams are working in sync to achieve common goals. This includes transparency into lead activity and other critical performance data.

Here’s a deep dive into the critical features that make up Freshmarketer.

Lead management

Lead management tools are the foundation for marketing automation solutions. Freshmarketer provides everything you need to manage contacts, prospects, leads, and customers from a single solution.

Email marketing

Email automation is a must for your modern marketing strategy. Freshmarketer offers bountiful tools for creating, testing, delivering, and optimizing high-quality marketing emails.

Landing page and custom forms

Freshmarketer offers landing page and custom form creation that’s similar to the email builder. You can choose from a large bank of existing landing page templates and form fields, or create your own custom assets using the drag-and-drop builder.

 

 

 

Journey builder

Lead and customer journey builder tools are the modern marketer’s map to success. Freshmarketer offers everything you need to build and execute these designed journeys.

 

 

 

Conversion optimization

Freshmarketer promotes a specialized set of tools offered as conversion optimization capabilities. These tools work in harmony to analyze all parts of your conversion funnel to ensure it’s a seamless, easy experience for prospects to provide their vital information and continue converting as they are worked down the funnel.

 

 

Personalization

Freshmarketer has personalization capabilities running automatically throughout many of the features previously discussed, such as the triggered journey builder. But the solution also offers unique personalization capabilities to optimize messaging.

 

Analytics and attribution

In-depth analytics are baked through Freshmarketer’s many capabilities. These reporting tools enable you to go deeper than typical metrics to understand the minute details contributing to or detracting from your campaigns.

 

Freshmarketer’s pricing

Freshmarketer offers three tiers of pricing that increase with additional features and along a sliding scale of contacts. It offers a 21-day free trial so you can test out the solution regardless of your pricing tier

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